Video is the single fastest growing segment of the internet, over half of all web traffic is now video.
1.billion users visit youtube a month.
1.billion facebook users
520.million twitter users
400.million Google+ users
170.million Linkedin users
87.million flickr users
Dose your business have a video social media presence
People are vastly preferring video to traditional text online and many organisations, from large to small are developing video marketing content in that space. The benefits are tangible; companies are seeing direct sales and benefits from video marketing.
Here are three great reasons why any business should really approach the idea of using video as part of their marketing strategy.
Show your product or service. Video speaks directly to most customers and by producing short 2-5 minute videos of the specific benefits and skills of your company to them, it makes much more of an impact and connection than just seeing an ad online.
This especially helps if you have an interesting or novel product. Show ‘how to’ videos or customers using the product in action, and potential buyers will immediately be able to see how your product will help them.
Video helps build a brand. Online marketing is huge now and estimates are it will only continue to grow in the future. Being able to produce quality content quickly that is interesting to potential viewers is really important.
When video content is used online, it allows a perfect opportunity for it to be shared over a variety of platforms. A marketing video campaign does not have to sit on your company’s YouTube channel; it can be shared on Facebook, Twitter, Stumble Upon and more. This leads to increased views and potentially, increased revenues.
Video can reach a much broader audience in a much more cost-efficient way. For many businesses the marketing budget is not that large and the thought of being able to reach hundreds of thousands, or even millions of potential customers all over the world is something they never would have dreamed of because it would just cost simply too much money. But, with a few quality videos, this is completely possible and quite likely to occur. These videos provide a great value, and can easily and quickly reach a tonne of potential customers.
Every business owner should be moving more and more into using technology as a marketing tool. More customers can be reached than ever, and the costs are not something that would keep even the smallest businesses out of the game. The playing field has certainly evened out when it comes to technology for marketing, especially in using social media.
Why Use Video Marketing?
Videos are the wave of the future. If a picture says 1000 words, a video tells the whole story. Actually it is better than a story. YouTube is now the 2nd largest search engine on the Web. Why? Because people like to find video answers to their questions, as opposed to searching pages and pages of text. So, all you need is 30-45 seconds and good images and you’ve just engaged your audience. Videos that are placed on a web page encourages traffickers to stay and watch. Therefore helping with SEO by building a good score on the search engines, over time, which is vital to reduce the bounce rate and increase the time spent.
Too few organizations use video effectively as a promotional tactic, and most don’t even think of video at all, except for YouTube. Video has the twin advantages of being highly viral and extremely mobile (think iPods). Any PR practitioner who fails to include video as a tactic is unnecessarily limiting the promotional campaign’s ultimate success.
Some Facts about Videos:
Did you know that adding video to your website makes your site SIX times more likely to convert a “browser” into a paying customer? This was the result of a recent study by Forrester Research
- The same study showed that only TWENTY percent of web visitors will sit and read the majority of the text on a website, but EIGHTY percent will sit and watch the same content when presented in the form of a video.
- A company web site is also FIFTY times more likely to be ranked on the front page of Google if it contains video.
- Online video is becoming a must for any business with a serious online presence. According to an estimate, by 2012 if a website doesn’t contain video content it won’t feature on Google’s first page of search results. Video is an incredibly powerful medium that can engage the viewer in a far more memorable and effective way than text or images alone. As pointed out by Franklyn, statistics back up the fact that users will spend longer on pages that contain online video versus those that don’t.
- According to Comscore, retail site visitors who view video stay two minutes longer on a site on average and are 64 per cent more likely to purchase than other visitors.
Video marketing works:
It works better than most other forms of social media, both in terms of Google ranking, time to front page of Google, audience size (real audience as opposed to Facebook friends!), and actions taken as a result of the video. Video works best where it provides the creative glue that knits campaigns together, for example when you can get a video on Youtube and then post it into Facebook and get others to use it as well and then it gets tweeted about and is circulated onto other sites.
Video marketing is extremely efficient, but it sounds clichéd to say that what matters is the content. By this, I mean that given the new age, videos need to be quick and to the point; there needs to be an effective catch phrase to receive immediate attention. Statistically, the videos that are effective to the new generation are videos with fast, moving, and short clips. This is seen with effective TV ads, and more importantly, movies, ie., action, comedy, etc. These involve quick shots.
The preoccupation with YouTube has led practitioners to overlook other video-sharing sites such as Vimeo, Veoh, DailyMotion, YahooVideo, Revver, VideoJug, Break, LiveVideo and even Flickr. Few bother to submit their content to the video search engines, such as Flurl, Veoh, Truveo, Blinkx, fooooo (//en.foooo.com), Pixsy, Clipblast, Metacafe and VideoSurf—or think to purchase ad placements in their results.
Seeing is believing. Marketing with videos, video emails, and teleconferencing is on the increase. Marketing your product, service or self with emails are only viewed 20% of the time. A video email is opened 75% of the time and viewed 85% to completion depending on the content and the quality of video. People remember pictures and images long after they have viewed the content. It’s like a good book, the words produce a story, the story produces an image. The video tells the story in a shorter time frame. Say you are grandparent and your grandchild is having a birthday party, would you rather read about his birthday party or see it in a video? Better than video emails, how about video conferencing? How about seeing it live and hearing what is going on? These tools are readily available, so why not make use of them?
Contact Liam at 086 3162312 or e-mail liam@hiperformance.biz for your business video